Online Marketing is becoming an essential marketing medium for a successful business.  If a business can successfully marketing their product or service online they open many new doors to potential customers and sales leads.  A well structured and organised SEO consultant will suggest two avenues for online marketing, Search Engine Optimization and Paid Online Marketing (like Pay Per Click).  Ideally you would be able to afford both paid and unpaid marketing campaigns but if you are like most businesses you are on a budget and need the proof that online marketing actually works.

The most common phrase I hear is “But everyone knows who we are and what we do” in relation to their business.  This is just not true otherwise every potential customer would already be beating down your door wouldn’t they?  There is always room for growth and if you sell a product or service then there is always online marketing potential.

So, let’s explore why SEO is far superior to paid online marketing.

1. SEO is a long term strategy for your online marketing.  Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop.  Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead.  With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.

2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not.  With Search Engine Optimization your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website – effectively once your SEO is setup every click or visitor to your website is free.

3. False or fake click throughs.  In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false.  In other words this could be competitors clicking through to your website just trying to cost you money in advertising.

4. The psychology of clicking on sponsored links.  If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links.  There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google “Sponsored Links”.  Searchers see straight through this and know it is a paid advertising link.  Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.

5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved.  From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click.  I was amazed myself!!

In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million.  It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.

When it boils down to it a well executed Search Engine Optimization campaign will get your website massive amounts of website traffic.  Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts.  In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.

The Buyback promotion

We are offering a huge promotion that will last till the end of the year.  That’s right for the rest of 2009 we essentially buying your business. 

There are many people that I talk to that tell me that they paid a lot of money for a website and never got the results that they were promised by the web design company.  Whether it is because of poor design, not finishing the project like they had stated, or it was simply not what they said it was going to be.  People are frustrated because they spend a lot of money on web design but never get what they paid for.  So now they are hesitant to spend more money on web design or any other design service for that matter.  That’s where the buyback promotion comes in.

How does the promotion work?

Let me give you an example so that you will better understand how the promotion works.  Let’s say that you paid $2500 for a custom made website and for some reason were very dissatisfied with the results OR  your project was never  completed. Bring your receipt for the web design service that you paid for by the other company and we’ll give you the amount that you paid for as a credit with OUR Company for our services. You only pay the difference between our cost and your credit.  You might be saying what’s the catch?  No Catch!

You could simply get a custom made high quality website for hundreds of dollars and finally get what you paid for.  Were simply giving you another shot to get that premium website that you’ve been waiting for.
This is an unheard of promotion and people might call us crazy but that’s what sets us apart from these other companies.  We not only want you business now, but we want your business long term and another advantage is that we are a FULL SERVICE design company. We want you to put us in charge of all your design needs. 

How do I apply?

Simply email us at buyback@wired2design.com or call us at 214-938-4294 and simply tell us your story and provide us with your receipt and we’ll get started today.  Consider this your web design bailout plan.

Visit http://www.wired2design.com/buyback-promotion.php to learn more!

Take advantage of this unheard of promotion and redeem your website today!

Bad Web Site Design
Why are there so many bad web design techniques in use today? Anyone that spends time online sees them everyday, and they make us all crazy. With a wealth of good web design information available, you would think that these web sites would change their ways. Below is our TOP-TEN list of the worst web design techniques.

#1 – Pop Ups and Broken Back Buttons
You hate the site and just can’t hit the back button fast enough, but the web site has broken your browsers back button, locking you down to throw popup ads at you faster than you can close them.

#2. Huge Flash Intro Screen
How about making a visitor with a slow dial up connection wait 5 minutes to load your site, so they can watch some Flash effects first. Visitors don’t want to wait to see a cartoon, or a fireworks display, just to see your products on your site. Most will hit the back button if they have a dial up connection.

#3. Horizontal Scrolling
Web sites can really drive people crazy making them scroll left and right to read each line. I don’t think anyone likes horizontal scrolling. So why do so many sites have horizontal scrolling? It is a result of poor design, period.

#4. Slow Load Time Problems
Slow load time, is usually the single biggest problem for an e-commerce site. When customers try to navigate around the site, looking for items they want to buy, the site drags at a snail’s pace. Most visitors leave and find a faster site to purchase from.

#5. Overuse of Banner Ads
I have visited e-commerce sites that must have been in 20 banner ad exchange programs. Frankly, the site looked like the classified section of the back of a cheap magazine. Banner ads for casinos and lingerie don’t belong on a golf equipment site. It looked like this site was actually selling golf products, but the average user would be very confused.

#6. Poor Spelling
Computers come with built in spell checkers. Why do some people just go out of their way not to use one? You are broadcasting your intelligence level to the world when you display your poor spelling on the Internet. (Buy sum cool thingz on mi sight!)

#7. Lots of Moving Things
Banners flashing, graphics twirling, words scrolling, with a string of fireworks chasing your mouse pointer.
Now, try and read the white text on the black background with all of that going on.
It makes my head hurt just thinking about it.
Please limit your site to only one moving or flashing object per page.

#8. Plenty of Music
Make sure your site cranks up some really loud, meaningless music, so you get everyone browsing the Internet at work in trouble. That is a super-fast way to make someone hit the back button. A lot of people surf the web at work, and could be potential customers, so don’t scare them off with pointless music!

#9. No Contact Information
You have searched the site high and low and are ready to buy. But now, you can’t find how to buy it, or how to contact anyone for more information. What is the site for then? No way to buy and no way to contact anyone. Did they forget an important part?

#10. Garbage Sites
Yes, make sure you include 10,000 words related to products you don’t even carry, just so that I find you on the search engines and then waste my time looking all over your site for it. Trust me, I am not going to buy what you’re selling if you trick me to your site with items you don’t even carry. I found a site on a major search engine that had about a thousand pages of garbage, that all took you to his Ebay link.